Technology causes problems as well as solves problems. Nobody has figured out a way to ensure that, as of tomorrow, technology won't create problems. Technology simply means increased power, which is why we have the global problems we face today.

Revolutionary products don't fail because they are shipped too early. They fail because they aren't revised fast enough.

Access to information, to music or any kind of culture, is getting faster and faster and more streamlined. At each juncture, people are thrown into tumult and have to adapt or die.

If we enter into the kind of world that Google likes, the world that Google wants, it's a world where information is copied so much on the Internet that nobody knows where it came from anymore, so there can't be any rights of authorship.

That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'

I grew up using maps and having a sense of direction, and now I have a phone. I used to try to remember numbers, and now I... can just call them up instantly. And that's great. But what's happening right now is that we're in a phase of human evolution where we're merging with machines.