It isn't enough to think outside the box. Thinking is passive. Get used to acting outside the box.
Tim FerrissRead
I always point people to the article '1,000 True Fans' by Kevin Kelly. If you choose your thousand ideal customers or readers properly and find the single author blog that targets that audience, you never have to do any more marketing. You're done. That is a lesson that very few product developers and marketers have learned, and it's unfortunate.
Interpretation
What this quote means
Building a dedicated base of true fans can eliminate the need for extensive marketing efforts.
The quote by Tim Ferriss emphasizes the importance of identifying and nurturing a community of 'true fans' rather than casting a wide net in marketing efforts. By focusing on a specific audience and serving them well, creators can achieve sustained success with less effort, ultimately leading to happiness in their work.
Themes
FansMarketingSuccessCustomersCommunity
In practice
Example use cases
In a marketing seminar, you might reference this quote to highlight the value of building relationships with core customers.
More from Tim Ferriss
All quotes →The way we measure productivity is flawed. People checking their BlackBerry over dinner is not the measure of productivity.
Tim FerrissRead
It's just astonishing to me, but not surprising in some respects, how dependent we are on the somewhat meaningless and certainly ephemeral feedback that we get from strangers on the Internet. I think that's a dangerous dependence to develop.
Tim FerrissRead
By using money as the scapegoat and work as our all-consuming routine, we are able to conveniently disallow ourselves to do otherwise: 'John, I'd love to talk about the gaping void I feel in my life, the hopelessness that hits me like a punch in the eye every time I start my computer in the morning, but I have so much work to do! I've got at least three hours of unimportant email to reply to before calling prospects who said 'no' yesterday. Gotta run!
Tim FerrissRead
Being busy is a form of laziness - lazy thinking and indiscriminate action. Being busy is most often used as a guise for avoiding the few critically important but uncomfortable actions.
Tim FerrissRead
Do not overestimate the competition and underestimate yourself. You are better than you think.
Tim FerrissRead
Similar quotes
For centuries, New York has served as the gateway for millions of people from all over the world in search of the American dream. It only makes sense that it would now serve as a gateway for the world's greatest athletes.
Hillary ClintonRead
I struggled for a while, but when I was cast in an Off Broadway show called 'Once Upon a Mattress,' that kind of put me on the map.
Carol BurnettRead
Material wealth does not equate to success. Equanimity and peace of mind does
Sri Sri Ravi ShankarRead
I had noticed that many of these successful people, historical and contemporary, shared certain common traits. They had a way of thinking that was exceptionally fluid; they could adapt to almost any circumstance; when confronted with problems, they could look at them from novel perspectives and solve them.
Robert GreeneRead
I believe in hard work and luck, and that the first often leads to the second
J. K. RowlingRead
The speed at which a business success is recognized, furthermore, is not that important as long as the company's intrinsic value is increasing at a satisfactory rate. In fact, delayed recognition can be an advantage: It may give us the chance to buy more of a good thing at a bargain price.
Warren BuffettRead