The problem with taking offense is that it's really hard to figure out what to do with it after you're done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
Seth GodinRead
Attention is a bit like real estate, in that they're not making any more of it. Unlike real estate, though, it keeps going up in value.
Interpretation
What this quote means
Attention is a valuable and limited resource that is increasingly becoming more valuable over time.
In this quote, Seth Godin compares attention to real estate, highlighting that while real estate is a finite resource, attention is both scarce and rising in value. As individuals and businesses compete for our attention in a crowded media landscape, it becomes essential to recognize its worth and manage it wisely to achieve success and connection.
Themes
AttentionValueScarcityReal EstateInformation
In practice
Example use cases
This quote can be used in a marketing seminar to discuss the importance of capturing consumer attention.
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All quotes →Not adding value is the same as taking it away.
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Excellence isn’t about meeting the spec, it’s about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if you’re good, you’ll reset that expectation again
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