If you take action, you will be judged. There's no way around it. The alternative, of course, is much safer. To be ignored. Up to you.
Seth GodinRead
Behavior precedes belief - that is, most people must engage in a behavior before they accept that it is beneficial; then they see the results, and then they believe that it is the right thing to do....implementation precedes buy-in; it does not follow it.
Interpretation
People need to act before they can truly believe in the benefits of that action.
This quote emphasizes that belief often comes after experience. It suggests that individuals will engage in a behavior first, which then leads them to recognize its value and accept it as the correct course of action. This process of implementation leads to 'buy-in,' indicating that commitment often follows initial actions rather than precedes them.
In practice
During a team meeting, you might quote this to encourage members to take action on a project before they fully support it.
If you take action, you will be judged. There's no way around it. The alternative, of course, is much safer. To be ignored. Up to you.
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