Any business today that embraces the status quo as an operating principle is going to be on a death march.
Interpretation
Businesses must evolve to survive; sticking to the status quo leads to failure.
Howard Schultz emphasizes the necessity of innovation and adaptation in business practices. He warns that any company that settles into complacency and does not seek growth or change will ultimately face decline and demise, likening this stagnation to a 'death march'.
In practice
This quote could be used in a business seminar to encourage leaders to adopt innovative practices.
The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.
The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared.
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
While their service is ending, our responsibility is just beginning!
In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee.
Historical fact: People stopped being people in 1913. That was the year Henry Ford put his cars on rollers and made his workers adopt the speed of the assembly line. At first, workers rebelled. They quit in droves, unable to accustom their bodies to the new pace of the age. Since then, however, the adaptation has been passed down: we've all inherited it to some degree, so that we plug right into joy-sticks and remotes, to repetitive motions of a hundred kinds.
Civilization, like an airplane in flight, survives only as it keeps going forward.
This is the moment when something once more begins visibly to happen, something truly new and unique... something truly historical, in the sense that history again demands to be heard.
I'm a field Negro. The masses are the field Negroes. When they see this man's house on fire, you don't hear these little Negroes talking about 'our government is in trouble'. They say, 'The government is in trouble.'
Never underestimate the ability of a small group of committed individuals to change the world.
You don't need to invade a place or install a new government to help bring about a positive change.
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