The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
David OgilvyRead
I was doing a campaign once for a manufacturer, and I couldn't think of an ideas, and I was kind of desperate about it. The night before I had to show something to my client I had a dream, an interesting dream. I woke up and for once in my life I wrote it down and went back to sleep Next morning I went to the office and had that dream out into a TV commercial which is still running thirty years after and which has made that particular product the leader in its field.
Interpretation
What this quote means
This quote illustrates how inspiration can strike unexpectedly and lead to significant achievements.
David Ogilvy's quote speaks to the power of inspiration and how a moment of creativity, often coming in dreams, can lead to outstanding results. It highlights the importance of being open to ideas from any source, especially in moments of difficulty, and illustrates how one can transform a fleeting thought into a successful reality that persists over time.
Themes
InspirationCreativitySuccessDreamAdvertising
In practice
Example use cases
A motivational speech to encourage creativity in the workplace.
More from David Ogilvy
All quotes →Our business is infested with idiots who try to impress by using pretentious jargon.
David OgilvyRead
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
David OgilvyRead
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
David OgilvyRead
The best ideas come as jokes. Make your thinking as funny as possible.
David OgilvyRead
Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.
David OgilvyRead
Similar quotes
It's all about dreams. If I had to attribute my success in life to any one thing it is this. I believed in my dreams, even when no one else did.
Oprah WinfreyRead
Where others fear trade and economic growth, we see opportunities for creating new wealth and undreamed-of opportunities for millions in our own land and beyond. Where others seek to throw up barriers, we seek to bring them down; where others take counsel of their fears, we follow our hopes.
Ronald ReaganRead
Success is the doing, not the getting - in the trying, not the triumph.
Zig ZiglarRead
If you want to protect yourself as an actor, always work with good people
George ClooneyRead
Never continue in a job you don't enjoy. If you're happy in what you're doing, you'll like yourself, you'll have inner peace. And if you have that, along with physical health, you will have had more success than you could possibly have imagined.
Johnny CarsonRead
I can't imagine a person becoming a success who doesn't give this game of life everything he's got.
Walter CronkiteRead