To become a celebrity is to become a brand name. There is Ivory Soap, Rice Krispies, and Philip Roth. Ivory is the soap that floats; Rice Krispies the breakfast cereal that goes snap-crackle-pop; Philip Roth the Jew who masturbates with a piece of liver.
Interpretation
Celebrity and branding are intertwined, with identity reduced to a simple concept.
In this quote, Philip Roth suggests that becoming a celebrity transforms a person into a brand, akin to well-known products. He uses humorous examples to illustrate how identities can be summarized in trivial or superficial ways, highlighting the absurdity of reducing a person's entire essence to a commercial label.
In practice
In a discussion on the nature of fame in a literature class.
American society [...] not only sanctions gross and unfair relations among men, but it encourages them. Now, can that be denied? No. Rivalry, competition, envy, jealousy, all that is malignant in human character is nourished by the system. Possession, money, property--on such corrupt standards as these do you people measure happiness and success.
I have a slogan I use when I get anxious writing, which happens quite a bit: ‘the ordeal is part of the commitment.’ It’s one of my mantras. It makes a lot of things doable.
Everybody who flashed the signs of loyalty he took to be loyal. Everybody who flashed the signs of intelligence he took to be intelligent. And so he had failed to see into his daughter, failed to see into his wife, failed to see into his one and only mistress—probably had never even begun to see into himself
When you publish a book, it's the world's book. The world edits it.
It isn't that you subordinate your ideas to the force of the facts in autobiography but that you construct a sequence of stories to bind up the facts with a persuasive hypothesis that unravels your history's meaning.
That's what you're looking for as a writer when you're working. You're looking for your own freedom. To lose your inhibition to delve deep into your memory and experiences and life and then to find the prose that will persuade the reader.
A common danger tends to concord. Communism is the exploitation of the strong by the weak. In Communism, inequality comes from placing mediocrity on a level with excellence.
A strict observance of the written laws is doubtless one of the highest virtues of a good citizen, but it is not the highest. The laws of necessity, of self-preservation, of saving our country when in danger, are of higher obligation. To lose our country by a scrupulous adherence to written law would be to lose the law itself, with life, liberty, property and all those who are enjoying them with us; thus absurdly sacrificing the end to the means.
The danger to which the success of revolutions is most exposed, is that of attempting them before the principles on which they proceed, and the advantages to result from them, are sufficiently seen and understood.
Modernity: we created youth without heroism, age without wisdom, and life without grandeur
Don't let the wicked city get you down.
Man is very much a creature of habit. A thing that rarely strikes his senses will generally have but little influence upon his mind. A government continually at a distance and out of sight, can hardly be expected to interest the sensations of the people. The inference is, that the authority of the Union, and the affections of the citizens towards it, will be strengthened rather than weakened by its extension to what are called matters of internal concern.
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