Copy, art, and typography should be seen as a living entity; each element integrally related, in harmony with the whole, and essential to the execution of an idea.
Paul RandRead
There's a certain kind of research you have to listen to - the factual stuff, not opinion. Facts are facts. Sugar is sweet - it's not a matter of opinion. It just is.
Interpretation
What this quote means
Facts are objective truths that stand independent of personal beliefs or opinions.
In this quote, Paul Rand emphasizes the importance of relying on factual information rather than subjective opinions. He argues that certain truths, like the sweetness of sugar, are universally understood and accepted, underscoring the need for critical thinking and discernment when evaluating information in research and daily life.
Themes
FactsTruthResearchOpinionObjectivityKnowledge
In practice
Example use cases
In a debate about health and nutrition, one could use this quote to stress the importance of relying on scientific data rather than anecdotal evidence.
More from Paul Rand
All quotes →The artist is a collector of things imaginary or real. He accumulates things with the same enthusiasm that a little boy stuffs his pockets. The scrap heap and the museum are embraced with equal curiosity. He takes snapshots, makes notes and records impressions on tablecloths or newspapers, on backs of envelopes or matchbooks. Why one thing and not another is part of the mystery, but he is omnivorous.
Paul RandRead
Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance, form without relevant content, or content without meaningful form.
Paul RandRead
If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.
Paul RandRead
The principal role of a logo is to identify, and simplicity is its means... Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness.
Paul RandRead
Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process.
Paul RandRead
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