As CNN saw our growth in African-American viewership, they affirmed a fundamental truth of news coverage - people will watch you if they see themselves in what you report. It doesn't hurt if the people doing the reporting look like them, too.
Interpretation
Diverse representation in media can enhance audience engagement and connection.
In this quote, Soledad O'Brien emphasizes the importance of representation in news media. She asserts that when viewers see themselves reflected in the stories and faces of reporters, they are more likely to engage with the coverage. This highlights a broader truth in media: diversity among those who report the news can lead to increased viewership and a more authentic portrayal of the community's experiences and perspectives.
In practice
In a panel discussion about the representation of minorities in media.
I don't think journalism changes. It's about digging into stories and telling them well. The basic tenets of great reporting stay the same while things around it change. Technology has made reporting easier, but it has also caused job loss. Social media has increased discussion around topics, but it has its own challenges at times.
Television will do anything for a rating... anything!
I suppose popularity is measured by ratings. If a broadcaster is known as the leader because of ratings, then that's where people most want to be seen and heard, so there's no question that there's an advantage.
The newspaper offers something very different from Google's aggregators. It offers a value system, an idea of what matters in the world. Newspapers need to start articulating that value.
There's plenty to criticize about the mass media, but they are the source of regular information about a wide range of topics. You can't duplicate that on blogs.
I think television's become a downright dangerous thing. It has no moral barometer whatsoever. If you want to talk about something that is all about money, just watch the television.
Newspaper people have a habit of putting you in the front pages to sell their papers, and then after they've sold their papers and got big circulations, they say, 'Look at what we've done for you
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