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When you start a company, it's more an art than a science because it's totally unknown. Instead of solving high-profile problems, try to solve something that's deeply personal to you. Ideally, if you're an ordinary person and you've just solved your problem, you might have solved the problem for millions of people.
Brian Chesky
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Interpretation

What this quote means

Starting a company requires creativity and personal connection rather than strict scientific principles.

This quote emphasizes that entrepreneurship is often driven by personal experiences and insights rather than just analytical approaches. By focusing on solving problems that resonate personally, entrepreneurs can create solutions that have the potential to positively impact a broader audience, leveraging their unique perspectives to address needs that may be widely shared.

Themes

EntrepreneurshipPersonalArtBusinessInnovationProblem-Solving

In practice

Example use cases

During a conference for startups, this quote could inspire entrepreneurs to embrace their unique perspectives.

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The American dream, what we were taught was, grow up, own a car, own a house. I think that dream's completely changing. We were taught to keep up with the Joneses. Now we're sharing with the Joneses.
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If you want to create a great product, just focus on one person. Make that one person have the most amazing experience ever.
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I think we go through our lives limiting our potential, and when times are tough, it's easy to convince ourselves that something isn't possible, but if you start there, then you limit yourself and the possibilities of what you can create.
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A company's culture is the foundation for future innovation. An entrepreneurs job is to build the foundation
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