Marketing is too important to be left to the marketing department.
David PackardRead
A company has a greater responsibility than making money for its stockholders. We have a responsibility to our employees to recognize their dignity as human beings.
Interpretation
A company should prioritize the well-being of its employees alongside profits.
David Packard emphasizes the idea that corporations have a moral obligation that extends beyond merely generating profit for shareholders. This responsibility entails recognizing and respecting the dignity and humanity of employees, suggesting that a companyβs success should be measured not only in financial terms but also by the ethical treatment of its workforce.
In practice
During a company meeting to discuss corporate values and ethics.
Marketing is too important to be left to the marketing department.
A business owner is the boss, but it's a job, a place that is stable and profitable. An entrepreneur is an artist of sorts, throwing his/herself into impossible situations and seeking out problems that require heart and guts to solve. Both are fine, but choose.
No idea for a new growth business ever comes fully shaped. When it emerges, it's half-baked, and it then goes through a process of becoming fully shaped.
Conscious business.. business that is conscious of inner and outer worlds.. would therefore be business that takes into account body, mind, and spirit in self, culture, and nature. Put differently, conscious business would be mindful of the way that the spectrum of consciousness operates in the Big Three worlds of self and culture and nature.
A lot of entrepreneurs hate big companies. But if you hate them so much, why are you trying to build a new one? The truth is, as soon as a startup has any kind of success whatsoever, it will face big company problems.
I suppose Virgin is an unusual brand in that I suspect we're the only 'way of life' brand in the world. We're one of maybe the top 30 best known brands in the world, yet if you look at the other 29, they all specialize in one area. Whether it's Google, Coca-Cola, Microsoft, etc., they all generally specialize in one area.
In a world where companies increasingly know about their business in real time, it makes no sense that public reporting mostly follows the old quarterly schedule. Companies sit on vital information until reporting day, at which point the market goes crazy.
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