The problem with taking offense is that it's really hard to figure out what to do with it after you're done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
Seth GodinRead
Content marketing is the only marketing left
Interpretation
What this quote means
Content marketing is a vital approach in today's advertising landscape.
Seth Godin's quote emphasizes that in the current era, traditional marketing methods are becoming less effective, and businesses must focus on creating valuable and engaging content to connect with their audience. It highlights the importance of being authentic and delivering useful information rather than simply pushing sales messages.
Themes
Content MarketingAdvertisingEngagementValueStorytelling
In practice
Example use cases
Using this quote in a marketing seminar to emphasize the importance of content.
More from Seth Godin
All quotes →Not adding value is the same as taking it away.
Seth GodinRead
Excellence isn’t about meeting the spec, it’s about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if you’re good, you’ll reset that expectation again
Seth GodinRead
Living with doubt ... is almost always more profitable than living with certainty. _x000D_ People don't like doubt, so they pay money and give up opportunities to avoid it. _x000D_ Entrepreneurshi p is largely about living with doubt. If you need reassurance, you're giving up quite a bit to get it. On the other hand, if you can get in the habit of seeking out uncertainty, you'll have developed a great instinct.
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The danger of the Web is that you can go from idea to public announcement in under ten minutes.
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Art isn't only a painting. Art is anything that is creative, passionate and personal. Art is the unique work of a human being created to touch another. Art is created to have an impact, to change someone else.
Seth GodinRead
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