It is far better to do the right thing wrong than to do the wrong thing right.
Russell L. AckoffRead
Creativity is the ability to identify self-imposed constraints, remove them, and explore the consequences of their removal.
Interpretation
Creativity involves recognizing and eliminating limitations we place on ourselves to explore new possibilities.
This quote emphasizes that true creativity is not merely about producing art or innovative ideas, but rather about understanding and breaking free from the limitations we impose on ourselves. By identifying these constraints and removing them, we can explore new avenues and possibilities that were previously hidden, leading to greater innovation and discovery.
In practice
In a brainstorming session, I shared a quote about creativity to encourage team members to think outside the box.
It is far better to do the right thing wrong than to do the wrong thing right.
A problem never exists in isolation; it is surrounded by other problems in space and time. The more of the context of a problem that a scientist can comprehend, the greater are his chances of finding a truly adequate solution.
Successful problem solving requires finding the right solution to the right problem. We fail more often because we solve the wrong problem than because we get the wrong solution to the right problem.
I was young, and by instinct of self-preservation I had to collect my energy on something, if I were not to be whirled away with the dusk on the farm-roads, or the smoke on the plain. I begun in the evenings to write stories, fairy-tales, and romances, that would take my mind a long way off, to other countries and times.
Creativity needs a bit of untidiness. Make everything too neat and there is no room for experiment.
We all feel that if we have a crazy idea that might get laughed at, there's nothing wrong with seeing if there's a crazy writer out there who agrees with us and can take it to a crazy network and somehow bring something that's a little bit daft and edgy to life.
Creativity is a natural extension of our enthusiasm.
A hunch is creativity trying to tell you something.
Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying?
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