It is a critical job of any entrepreneur to maximize creativity, and to build the kind of atmosphere around you that encourages people to have ideas. That means open structures, so that accepted thinking can be challenged.
Interpretation
Entrepreneurs must create an environment that fosters creativity and allows for the questioning of norms.
Anita Roddick emphasizes the importance of cultivating a creative atmosphere within organizations, particularly for entrepreneurs. By establishing open structures, leaders can encourage team members to challenge conventional thinking and bring forward innovative ideas, which is essential for success in any entrepreneurial venture.
In practice
In a business seminar to inspire entrepreneurs.
I am still looking for the modern equivalent of those Quakers who ran successful businesses and made money because they offered honest products and treated their people decently . . . This business creed, sadly, seems long forgotten.
I started The Body Shop in 1976 simply to create a livelihood for myself and my two daughters, while my husband, Gordon, was trekking across the Americas. I had no training or experience and my only business acumen was Gordon's advice to take sales of Β£300 a week. Nobody talks of entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking.
If you think you're too small to have an impact, try going to bed with a mosquito.
But if you can create an honorable livelihood, where you take your skills and use them and you earn a living from it, it gives you a sense of freedom and allows you to balance your life the way you want.
Quite apart from anything else, my experience is trying to change things for the better makes you feel better, healthier. Humans are communicative animals: when you do good in a community, the benefits eventually get back to you.
First, you have to have fun. Second, you have to put love where your labour is. Third, you have to go in the opposite direction to everyone else.
I feel in the depths of my soul that it is the highest, most sacred, and most irreversible part of my obligation to preserve the union of these states, although it may cost me my life.
All I want is compliance with my wishes, after reasonable discussion.
I don't pretend there aren't biological differences, but I don't believe the desire for leadership is hardwired biology, not the desire to win or excel. I believe that it's socialization, that we're socializing our daughters to nurture and our boys to lead.
I want to be represented by people who are thoughtful, self-aware and collaborative. What would a system that elevated such people look like?
A coach's primary function should be not to make better players, but to make better people
The commander must be at constant pains to keep his troops abreast of all the latest tactical experience and developments, and must insist on their practical application. He must see to it that his subordinates are trained in accordance with the latest requirements. The best form of welfare for the troops is first-class training, for this saves unnecessary casualties.
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