For decades, we've worked under the assumption that mass culture follows a steadily declining path toward lowest-common-denominator standards, presumably because the 'masses' want dumb, simple pleasures and big media companies want to give the masses what they want.
Interpretation
The quote reflects on the belief that mass culture is deteriorating as it caters to the lowest common denominator's desires for simplicity.
Steven Johnson critiques the prevalent notion that mass culture is on a decline, attributing this to a perceived desire among the general public for simplistic and dumbed-down content. He suggests that this outlook ignores the complexity and diversity of audience interests, as well as the potential for more enriching cultural experiences that could be offered by media companies.
In practice
In a discussion about cultural shifts during a media studies class, you might use this quote to emphasize the challenges of catering to audiences.
How could so many intelligent people be so grievously wrong for such an extended period of time? How could they ignore so much overwhelming evidence that contradicted their most basic theories? These questions, too, deserve their own discipline: the sociology of error.
The adjacent possible is a kind of shadow future, hovering on the edges of the present state of things, a map of all the ways in which the present can reinvent itself.
Most new movements start this way: hundreds or thousands of individuals and groups, working in different fields and different locations, start thinking about change using a common language, without necessarily recognizing those shared values. You just start following your own vector, propelled along by people in your immediate vicinity. And then one day, you look up and realize that all those individual trajectories have turned into a wave.
Organizations that empower folks further down the chain or try to get rid of the big hierarchal chains and allow decision making to happen on a more local level end up being more adaptive and resilient because there are more minds involved in the problem.
What you end up seeing when you look at history is that people who have been good at pushing the boundaries of possibility, and exploring those frontiers of good ideas and innovations, have rarely done it in moments of great inspiration. They don't just have a brilliant breakthrough idea out of nowhere and leap ahead of everyone else.
We are strangely biased, as individuals and media institutions, to focus on big sudden changes, whether good or bad - amazing breakthroughs, such as a new gadget that gets released, or catastrophic failures, like a plane crash.
We are so fortunate, as Australians, to have among us the oldest continuing cultures in human history. Cultures that link our nation with deepest antiquity. We have Aboriginal rock art in the Kimberley that is as ancient as the great Palaeolithic cave paintings at Altamira and Lascaux in Europe.
The reason I loved working at Boeing was because I loved the idea of air travel as a way of bringing people and cultures together - because when we come together as people and cultures, we realize that we are not that different after all, and when we realize that we are not that different after all, the world becomes a better place.
When I look at the system here and look at my position - not just as a basketball player, but when I look around me at the values of the people and the culture and compare them with the values of where I came from - I feel so blessed to be from Africa.
A couple of years after I arrived in Hollywood, everything that was Latino was fashionable, and years after, my thought is that we're not fashionable anymore. We're here to stay.
Whether you look at 'Glee' and its normalization of gay identity or you look at the work of Martin Scorsese and the Italian-American community, American culture is able to take these stories, which are seen as marginalized, and just turn them into American stories. And you don't think twice about it.
The roots of India's soft power run deep. India's is a civilization that, over millennia, has offered refuge and, more importantly, religious and cultural freedom, to Jews, Parsis, several varieties of Christians, and Muslims.
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