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I made a decision to write for my readers, not to try to find more readers for my writing.
Seth Godin
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Interpretation

What this quote means

Focus on creating meaningful content for your current audience rather than chasing new followers.

In this quote, Seth Godin emphasizes the importance of prioritizing the needs and interests of existing readers over the pursuit of attracting additional readership. By making a conscious decision to write for those who already engage with your work, one can foster a more genuine connection and create content that resonates deeply, rather than diluting their message in an attempt to gain popularity.

Themes

WritingReadersContentAuthenticityEngagement

In practice

Example use cases

During a writing workshop, one might use this quote to illustrate the importance of audience-aware content creation.

More from Seth Godin

The problem with taking offense is that it's really hard to figure out what to do with it after you're done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
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Excellence isn’t about meeting the spec, it’s about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if you’re good, you’ll reset that expectation again
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Living with doubt ... is almost always more profitable than living with certainty. _x000D_ People don't like doubt, so they pay money and give up opportunities to avoid it. _x000D_ Entrepreneurshi p is largely about living with doubt. If you need reassurance, you're giving up quite a bit to get it. On the other hand, if you can get in the habit of seeking out uncertainty, you'll have developed a great instinct.
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The danger of the Web is that you can go from idea to public announcement in under ten minutes.
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Art isn't only a painting. Art is anything that is creative, passionate and personal. Art is the unique work of a human being created to touch another. Art is created to have an impact, to change someone else.
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