A design is intuitive when people just know what to do and they don’t have to go through any training to get there When a design is not intuitive, our attention moves away from what we’re trying to accomplish to how we can get the interface to accomplish what we want.
Interpretation
Intuitive design allows users to navigate without prior training, enhancing usability and focus.
Jared Spool emphasizes the importance of intuitive design in user interfaces. When a design is intuitive, users can easily understand how to use it without requiring guidance or training, which keeps their attention focused on their tasks rather than on how to operate the interface. Conversely, non-intuitive designs divert attention away from the main objective, creating frustration as users struggle to figure out how to accomplish their goals.
In practice
A UI designer might reference this quote in a presentation to emphasize the need for simplicity in app design.
To our human minds, computers behave less like rocks and trees than they do like humans, so we unconsciously treat them like people.... In other words, humans have special instincts that tell them how to behave around other sentient beings, and as soon as any object exhibits sufficient cognitive function, those instincts kick in and we react as though we were interacting with another sentient human being.
Five or ten years ago, when it was clear the Internet was becoming a mainstream phenomenon, it was equally clear that a lot of people were being left out and could be left behind
Apps or media who make money on advertising are never satisfied with 'enough' of your attention. They will always fight for more.
It is unworthy of excellent men to lose hours like slaves in the labor of calculation which could be relegated to anyone else if machines were used.
At the present rate of progress, it is almost impossible to imagine any technical feat that cannot be achieved - if it can be achieved at all - within the next few hundred years.
The science of today is the technology of tomorrow.
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