The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
David OgilvyRead
Don't count the people that you reach, reach the people who count
Interpretation
What this quote means
Focus on making a meaningful impact rather than just reaching a large audience.
David Ogilvy emphasizes the importance of quality over quantity in communication, suggesting that it is more valuable to connect with individuals who matter and can influence change, rather than simply aiming for a broad reach that may lack significance. This reflects a deeper understanding of influence and impact in personal and professional relationships.
Themes
ImpactSuccessCommunicationQualityInfluence
In practice
Example use cases
In a marketing presentation to highlight the importance of targeted advertising.
More from David Ogilvy
All quotes βOur business is infested with idiots who try to impress by using pretentious jargon.
David OgilvyRead
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
David OgilvyRead
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
David OgilvyRead
The best ideas come as jokes. Make your thinking as funny as possible.
David OgilvyRead
Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.
David OgilvyRead
Similar quotes
Arsenal have won that advantage, nobody gave it to them. By playing fantastic football and by winning matches and by winning trophies, they won that respect that the opponent has for them.
Jose MourinhoRead
When itβs too easy to get money, then you get a lot of noise mixed in with the real innovation and entrepreneurship. Tough times bring out the best parts of Silicon Valley.
Sergey BrinRead
One must pass through the circumference of time before arriving at the center of opportunity.
Baltasar GracianRead
The fact that people will pay you to talk to people and travel to interesting places and write about what intrigues you, I am just amazed by that.
Nicholas D. KristofRead
Fame usually comes to those who are thinking about something else - very rarely to those who say to themselves, 'Go to, now, let us be a celebrated individual!'.
Oliver Wendell Holmes Sr.Read
Our premise is there are going to be a lot of winners. It's not winner take all. Other people do not have to lose for us to win.
Jeff BezosRead