If we understand the mechanisms and motives of the group mind, it is now possible to control and regiment the masses according to our will without their knowing it In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.

While we somehow understand revenge on an intuitive level between individuals, I do suspect that companies, assuming that people are rational, completely miss and underestimate the motivation people have for revenge.

It's during dream sleep where we start to actually take the sting out of difficult, even traumatic, emotional experiences that we've been having. And sleep almost divorces that emotional, bitter rind from the memory experiences that we've had during the day.

People don't just get upset. They contribute to their upsetness. They always have the power to think, and to think about their thinking, and to think about thinking about their thinking, which the goddamn dolphin, as far as we know, can't do. Therefore they have much greater ability to change themselves than any other animal has, and I hope that REBT teaches them how to do it.

Time perspective is one of the most powerful influences on all of human behavior. We're trying to show how people become biased to being exclusively past-, present- or future-oriented.

We have come to see that just as the child must learn to love wisely, so he must learn to hate expeditiously, to turn destructive tendencies away from himself toward enemies that actually threaten him rather than toward the friendly and the defenseless, the more usual victims of destructive energy.