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When you say 'design,' everybody thinks of magazine pages. So it's an emotive word. Everybody thinks it's how something looks, whereas for me, design is pretty much everything.
James Dyson
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Interpretation

What this quote means

Design encompasses more than aesthetics; it's about functionality and overall impact.

In this quote, James Dyson emphasizes that the concept of design is often misunderstood as merely concerning the visual appeal of objects, such as magazine layouts. He argues that design plays a crucial role in every aspect of an item, including its functionality, usability, and the emotional experience it provides to people. Thus, to him, design is an all-encompassing term that goes far beyond just appearances.

Themes

DesignFunctionalityAppearanceArtEmotion

In practice

Example use cases

In a design discussion, to emphasize the holistic view of design, one could say this quote.

More from James Dyson

I'm not into politics but I am committed to a cause: ensuring design technology and engineering stays on the U.K. curriculum, alongside science and maths - grounding abstract theory, merging the practical with the academic.
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I made 5,127 prototypes of my vaccum before I got it right. There were 5,126 failures. But I learned from each one. That’s how I came up with a solution. So I don’t mind failure.
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Now, we don't teach children in schools to be creative. We don't teach them to experiment. We want them to fill in the right answer, tick the right answer in the box.
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Companies are not ingenious, it's the people in them that are.
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It is an extreme perversion of capitalism if you can trade in something before you have even paid for it.
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After the idea, there is plenty of time to learn the technology
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