If old consumers were assumed to be passive, then new consumers are active. If old consumers were predictable and stayed where you told them, then new consumers are migratory, showing a declining loyalty to networks or media. If old consumers were isolated individuals, then new consumers are more socially connected. If the work of media consumers was once silent and invisible, then new consumers are now noisy and public.
Fandom, after all, is born of a balance between fascination and frustration: if media content didn't fascinate us, there would be no desire to engage with it; but if it didn't frustrate us on some level, there would be no drive to rewrite or remake it.
Interpretation
What this quote means
Fandom arises from both the attraction to and dissatisfaction with media content.
Henry Jenkins suggests that fandom is a complex phenomenon that emerges from a delicate interplay between fascination with media and frustration towards it. When we are captivated by a piece of media, it sparks our interest and engagement, yet moments of frustration or imperfection inspire us to reshape, reinterpret, or create new narratives within that context. Therefore, both positive and negative emotions fuel our connection to media, leading to the vibrant culture of fandom.
Themes
In practice
Example use cases
During a panel discussion on creators' relationships with their fans, this quote illustrates the dual nature of fans' feelings toward media.
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