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The first step is to measure whatever can easily be measured. This is OK as far as it goes. The second step is to disregard that which can't be easily measured or to give it an arbitrary quantitative value. This is artificial and misleading. The third step is to presume that what can't be measured easily really isn't important. This is blindness. The fourth step is to say that what can't be easily measured really doesn't exist. This is suicide.
Charles Handy
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Interpretation

What this quote means

The quote emphasizes the dangers of over-relying on quantifiable measures and dismissing the importance of the immeasurable.

Charles Handy warns against the pitfalls of attempting to measure everything with ease, which often leads to a misunderstanding of significance. He outlines a progression of flawed reasoning that begins with quantifying what can be measured, continues with the dismissal of the unquantifiable, and culminates in the denial of the existence or importance of what cannot be easily measured. This highlights the need for a broader perspective on value and existence beyond mere numbers.

Themes

MeasurementImportanceWisdomBlindnessValue

In practice

Example use cases

In a discussion about the limitations of metrics in education, this quote can illustrate the need to value qualitative experiences.

More from Charles Handy

The companies that survive longest are the one's that work out what they uniquely can give to the world not just growth or money but their excellence, their respect for others, or their ability to make people happy. Some call those things a soul.
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To learn anything other than the stuff you find in books, you need to be able to experiment, to make mistakes, to accept feedback, and to try again. It doesn't matter whether you are learning to ride a bike or starting a new career, the cycle of experiment, feedback, and new experiment is always there.
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We cannot wait for great visions from great people, for they are in short supply. It is up to us to light our own small fires in the darkness.
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I believe that a lot of our striving after the symbols and levers of success is due to a basic insecurity, a need to prove ourselves. That done, grown up at last, we are free to stop pretending.
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Creativity needs a bit of untidiness. Make everything too neat and there is no room for experiment.
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Quote by Charles Handy | QuoteProject