Would you like me to give you a formula for success? It's quite simple, really. Double your rate of failure.
Thomas Watson, Jr.Read
Great design will not sell an inferior product, but it will enable a great product to achieve its maximum potential.
Interpretation
Good design enhances the effectiveness of a quality product, but it cannot make a poor product successful.
This quote by Thomas Watson, Jr. emphasizes the importance of product quality over design. While great design can significantly boost the appeal and usability of a product, it does not compensate for fundamental shortcomings in the product itself. Therefore, to truly succeed, companies must focus on producing high-quality products alongside thoughtful design.
In practice
In a presentation about product development, you could quote this to illustrate the need for focusing on quality.
Would you like me to give you a formula for success? It's quite simple, really. Double your rate of failure.
The worst possible thing ... was to lie dead in the water with any problem. Solve it, solve it quickly ... If you solved it wrong, it would come back and slap you in the face, and then you could solve it right.
If you stand up and be counted, from time to time you may get yourself knocked down. But remember this: A man flattened by an opponent can get up again. A man flattened by conformity stays down for good.
We won't do something different for different's sake. Designers cave in to marketing, to the corporate agenda, which is sort of, 'Oh, it looks like the last one; can't we make it look different?' Well no, there's no reason to.
My goal is to omit everything superfluous so that the essential is shown to best possible advantage.
It is not how much empty space there is, but rather how it is used. It is not how much information there is, but rather how effectively it is arranged.
Form must never trump function. Some objects are made to look so smooth, you don't know where to pick them up or how to turn them on. If I'm designing a garlic press or cheese grater, I need my hand to fit comfortably on it. I like to know, instinctively, how to use it.
Content informs design; design without content is decoration.
Designers provide ways into—and out of—the flood of words by breaking up text into pieces and offering shortcuts and alternate routes through masses of information. (...) Although many books define the purpose of typography as enhancing the readability of the written word, one of design’s most humane functions is, in actuality, to help readers avoid reading.
Subscribe for the occasional hand-picked quote. No noise.