The problem with taking offense is that it's really hard to figure out what to do with it after you're done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
Seth GodinRead
Great marketers don't make stuff. They make meaning.
Interpretation
What this quote means
Great marketers focus on creating value and significance rather than just producing products.
This quote highlights the essence of effective marketing, which is not just about crafting products but about instilling them with meaning and relevance to consumers. It suggests that the true skill of a marketer lies in understanding the needs and desires of their audience and conveying the value of their offerings in a way that resonates deeply with people.
Themes
MarketingMeaningValueCommunicationCustomer
In practice
Example use cases
In a presentation about the importance of branding, one might use this quote to emphasize the need for meaningful connections with customers.
More from Seth Godin
All quotes →Not adding value is the same as taking it away.
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Excellence isn’t about meeting the spec, it’s about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if you’re good, you’ll reset that expectation again
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Living with doubt ... is almost always more profitable than living with certainty. _x000D_ People don't like doubt, so they pay money and give up opportunities to avoid it. _x000D_ Entrepreneurshi p is largely about living with doubt. If you need reassurance, you're giving up quite a bit to get it. On the other hand, if you can get in the habit of seeking out uncertainty, you'll have developed a great instinct.
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The danger of the Web is that you can go from idea to public announcement in under ten minutes.
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Art isn't only a painting. Art is anything that is creative, passionate and personal. Art is the unique work of a human being created to touch another. Art is created to have an impact, to change someone else.
Seth GodinRead
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