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The greatest story commandment is: Make me care.
Andrew Stanton
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Interpretation

What this quote means

Engaging storytelling elicits emotions and connections from the audience.

This quote emphasizes the importance of emotional engagement in storytelling. Andrew Stanton suggests that a compelling narrative must resonate with the audience, making them feel invested in the characters and the plot, thereby creating a memorable experience that captures their attention and empathy.

Themes

StorytellingEmpathyEngagementNarrativeEmotion

In practice

Example use cases

During a writing workshop, when discussing the fundamentals of captivating narratives.

More from Andrew Stanton

We all fall into our habits, our routines, our ruts. They're used quite often, consciously or unconsciously, to avoid living, to avoid doing the messy part of having relationships with other people, of dealing with a person next to us. That's why we can all be in a room on our cell phones and not have to deal with one another.
Andrew StantonRead
Change is fundamental in story. If things go static, stories die.
Andrew StantonRead

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