We do not choose survival as a value, it chooses us.
B. F. SkinnerRead
The human species took a crucial step forward when its vocal musculature came under operant control in the production of speech sounds. Indeed, it is possible that all the distinctive achievements of the species can be traced to that one genetic change.
Interpretation
The development of controlled speech was a pivotal moment in human evolution.
B. F. Skinner highlights the importance of the ability to control vocalization in the evolution of humankind. This capacity for structured communication via speech is suggested to be the foundation for various complex achievements, indicating that the advancement of human civilization is deeply rooted in this singular genetic advancement.
In practice
In a speech about communication's role in society, one might reflect on Skinner's insights.
We do not choose survival as a value, it chooses us.
Each of us has interests which conflict the interests of everybody else... 'everybody else' we call 'society'. It's a powerful opponent and it always wins. Oh, here and there an individual prevails for a while and gets what he wants. Sometimes he storms the culture of a society and changes it to his own advantage. But society wins in the long run, for it has the advantage of numbers and of age.
No theory changes what it is a theory about; man remains what he has always been.
I am opposed to the military use of animals. I am also opposed to the military use of men.
The ideal of behaviorism is to eliminate coercion: to apply controls by changing the environment in such a way as to reinforce the kind of behavior that benefits everyone.
Unable to understand how or why the person we see behaves as he does, we attribute his behavior to a person we cannot see, whose behavior we cannot explain either but about whom we are not inclined to ask questions.
Let's not spend resources that we don't need to be sending astronauts back to the moon. Let's not spend expensive resources on bringing people who have reached Mars back again. Prepare them to become a growing colony.
And now the announcement of Watson and Crick about DNA. This is for me the real proof of the existence of God.
As a physicist, I've always found cosmology to be a rational elixir; it distances me from ordinary concerns.
Science can lift people out of poverty and cure disease. That, in turn, will reduce civil unrest.
The world today is made, it is powered by science; and for any man to abdicate an interest in science is to walk with open eyes towards slavery.
Mathematics is the key and door to the sciences.
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