Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.
Philip KotlerRead
It is more important to do what is strategically right than what is immediately profitable.
Interpretation
Prioritize long-term strategy over short-term gains.
This quote emphasizes the importance of making decisions that align with a strategic vision for the future rather than focusing solely on immediate financial benefits. It suggests that sustainable success often comes from doing what is fundamentally beneficial in the long run, even if it may not yield instant profits.
In practice
In a business meeting to encourage long-term planning.
Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.
Marketing is becoming a battle based on information than on sales power.
The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.
Marketing is a race without a finishing line
The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
Marketing is too important to be left to the marketing department.
If I had one dollar left, I'd spend it on PR
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No one knows the cost of a defective product - don't tell me you do. You know the cost of replacing it, but not the cost of a dissatisfied customer.
Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs.
I don't look at business as a zero-sum game. I don't. I've never seen it play out that way in our industry, and I think you innovate and you add value, deliver value back to customers, and you get value back from the world.
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