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Individual storytelling is incredibly powerful. We as journalists know intuitively what scientists of the brain are discovering through brain scans, which is that emotional stories tend to open the portals, and that once there's a connection made, people are more open to rational arguments.
Nicholas Kristof
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Interpretation

What this quote means

Storytelling connects emotions and reasoning, enhancing understanding and persuasion.

In this quote, Nicholas Kristof highlights the significance of individual storytelling in journalism, emphasizing that emotional narratives can forge connections between people. He points out that brain science supports this notion, revealing that when emotional connections are established through storytelling, individuals become more receptive to logical arguments, thus facilitating deeper understanding and communication.

Themes

StorytellingEmotionConnectionJournalismPersuasion

In practice

Example use cases

A journalist could use this quote in a workshop about the importance of narrative in reporting.

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Since the end of the 1970s, something has gone profoundly wrong in America. Inequality has soared. Educational progress slowed. Incarceration rates quintupled. Family breakdown accelerated. Median household income stagnated.
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The news media's silence, particularly television news, is reprehensible. If we knew as much about Darfur as we do about Michael Jackson, we might be able to stop these things from continuing.
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