If every effect of any new products or methods were required to be known before they could be produced and marketed, they would not be true innovations - and thus not represent new knowledge of what people would like, if offered.
Edmund PhelpsRead
Innovation comes ultimately from a diversity of perspectives. So when you combine ideas from different industries or different cultures, that's when you have the best sense of developing groundbreaking ideas.
Interpretation
True innovation arises from bringing together diverse perspectives and ideas.
Frans Johansson emphasizes that groundbreaking ideas are most often developed when different viewpoints collide, particularly those from various industries and cultures. By harnessing the unique insights and experiences of diverse individuals, we can foster creativity and produce innovative solutions that may not have been conceived in a more homogenous environment.
In practice
In a team meeting focused on product development, one might say, 'As Frans Johansson noted, innovation comes from combining ideas from different industries, so let's draw from our diverse backgrounds.'
If every effect of any new products or methods were required to be known before they could be produced and marketed, they would not be true innovations - and thus not represent new knowledge of what people would like, if offered.
Surprise drives progress because innovation depends on the sort of knowledge no one can gather in a central place.
Just as producers often give consumers things they want but didn't think to ask for, consumers sometimes come up with surprising uses for new inventions. When a new product appears, it can uncover dissatisfactions and desires no one knew were there.
It's near impossible to always be right when you're innovating. It's easy to get emotionally invested in it, but you need to monitor its impact like a hawk and react if you don't like what you see. And if/when you pull it back, you want to do that communication with transparency and humility.
Want to increase innovation? Lower the cost of failure.
Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car.
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