I've traveled around the world, and what's so revealing is that, despite the differences in culture, politics, language, how people dress, there is a universal feeling that we all want the same thing. We deeply want to be respected and appreciated for our differences.
Interpretation
Despite cultural differences, people everywhere desire respect and appreciation for their uniqueness.
Howard Schultz's quote emphasizes the commonality of human experience across diverse cultures. Despite the apparent variances in society, such as language, dress, and politics, at the core, people everywhere share a fundamental desire for respect and appreciation, highlighting the importance of understanding and valuing each individual's differences.
In practice
During a speech about diversity in the workplace.
The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.
The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared.
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
While their service is ending, our responsibility is just beginning!
In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee.
We all need one another; much and often. Just as every human creature needs a place to be alone in, a sacred, private "home" of his own, so all human creatures need a place to be together in, from the two who can show each other their souls uninterruptedly, to the largest throng that can throb and stir in unison.
Male dominance in society always means that out of public sight, in the private, ahistorical world of men with women, men are sexually dominating women.
It is wonderful how attractive a gentle, pleasant manner is, and how much it wins hearts.
Even an animal, if you show genuine affection, gradually trust develops... If you always showing bad face and beating, how can you develop friendship?
Please don’t expect me to always be good and kind and loving. There are times when I will be cold and thoughtless and hard to understand.
The reason that I'm here at all is because of my relationship with my family and their encouragement of me to be a musician and to work hard. As long as I stay there in that space, I can do anything. That's my truth.
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