I've traveled around the world, and what's so revealing is that, despite the differences in culture, politics, language, how people dress, there is a universal feeling that we all want the same thing. We deeply want to be respected and appreciated for our differences.
Interpretation
Despite cultural differences, people everywhere desire respect and appreciation for their uniqueness.
Howard Schultz's quote emphasizes the commonality of human experience across diverse cultures. Despite the apparent variances in society, such as language, dress, and politics, at the core, people everywhere share a fundamental desire for respect and appreciation, highlighting the importance of understanding and valuing each individual's differences.
In practice
During a speech about diversity in the workplace.
The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.
The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared.
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
While their service is ending, our responsibility is just beginning!
In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee.
Women forget all the things they don't want to remember, and remember everything they don't want to forget.
No soul is desolate as long as there is a human being for whom it can feel trust and reverence.
I believe that what woman resents is not so much giving herself in pieces as giving herself purposelessly.
Southern people are bigger-hearted and kinder than I had any right to expect.
Why do people persist in a dissatisfying relationship, unwilling either to work toward solutions or end it and move on? It's because they know changing will lead to the unknown, and most people believe that the unknown will be much more painful than what they're already experiencing.
The destiny of the Latino community is interwoven with the destiny of the United States.
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