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In journalism, we recognize a kind of hierarchy of fame among the famous. We measure it in two ways: by the length of an obituary and by how far in advance it is prepared. Presidents, former presidents, and certain heads of state are at the top of the chain.
Walter Cronkite
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Interpretation

What this quote means

The quote reflects on how society values fame and the metrics used to measure it, particularly in journalism.

Walter Cronkite's quote explores the idea that fame is not just about recognition but comes with a hierarchy that is particularly evident in journalism. The length of an obituary and the timing of its preparation serve as indicators of a person's societal importance, with political figures and heads of state often occupying the highest rungs of this fame ladder. This statement critiques the often superficial ways fame is assessed and highlights a certain moral and ethical responsibility in how we remember and honor influential figures.

Themes

FameJournalismObituarySocietyHierarchy

In practice

Example use cases

During a seminar on media ethics, I quoted Cronkite to illustrate how journalism shapes public perception of fame.

More from Walter Cronkite

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I think that our comfort is in our history.
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