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What you want will pull like a magnet. Here's the other part. What for? Purpose is stronger than object. It's the 'What for?' that's even more powerful than the object. And the more you can describe in detail to stir the emotion and the intellect and the spirit and the soul, then the more powerful the 'what for' is.
Jim Rohn
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Interpretation

What this quote means

The power of purpose drives us towards our desires, making our goals more meaningful.

Jim Rohn emphasizes the importance of having a clear purpose behind our goals. While our desires can act like a magnet, it is our 'what for'—the deeper reasons and motivations—that truly energizes and fuels our pursuit. By describing our goals in vivid detail, we engage not only our emotions but also our intellect and spirit, enhancing the strength of our purpose and making our ambitions more compelling.

Themes

PurposeMotivationGoalsDesiresIntellectEmotion

In practice

Example use cases

In a motivational talk about pursuing dreams, one might say this quote to inspire the audience to connect with their deeper reasons.

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