The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
David OgilvyRead
The majority of business men are not capable of an original thought, simply because they cannot escape the tyranny of reason.
Interpretation
What this quote means
Business people often struggle with originality due to a rigid adherence to logic and reason.
David Ogilvy's quote suggests that many business professionals are confined by conventional thinking and rationality, which hinders their ability to think creatively and develop original ideas. This 'tyranny of reason' implies that strict adherence to logical reasoning can stifle innovation, suggesting that true creativity may require stepping outside of rational constraints.
Themes
BusinessOriginalityCreativityReasonInnovation
In practice
Example use cases
In a workshop on innovation, you might use this quote to challenge participants to think outside the box.
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Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
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Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
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The best ideas come as jokes. Make your thinking as funny as possible.
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Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.
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