Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
Roy H. WilliamsRead
In marketing you must choose between boredom, shouting and seduction. Which do you want?
Interpretation
What this quote means
In marketing, engagement can be achieved in different ways, but the choice of approach significantly impacts effectiveness.
Roy H. Williams emphasizes the importance of approach in marketing strategies. He suggests that marketers have three distinct techniques to choose from: being mundane (boredom), being overly aggressive (shouting), or being alluring (seduction). Each choice affects how the audience perceives the message, and the challenge is to select the method that will resonate most effectively with the target audience.
Themes
MarketingEngagementAudienceStrategyCommunication
In practice
Example use cases
A marketer could use this quote when presenting different campaign strategies to a team.
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All quotes βFive minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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