To say that "the camera cannot lie" is merely to underline the multiple deceits that are now practised in its name.
Marshall McluhanRead
The medium, or process, of our time - electric technology is reshaping and restructuring patterns of social interdependence and every aspect of our personal life. It is forcing us to reconsider and re-evaluate practically every thought, every action.
Interpretation
What this quote means
Electric technology is transforming our social interactions and personal lives, prompting a reevaluation of our behaviors and thoughts.
In this quote, Marshall McLuhan emphasizes the profound impact of electric technology on society and individual lives. He suggests that this technological shift is not only changing the way we interact with each other but also compelling us to reflect on our thoughts and actions in the context of this new reality, highlighting the significant influence technology has on our daily existence and social structures.
Themes
TechnologySocial InteractionEvaluationImpactChange
In practice
Example use cases
In a speech about the impact of social media on relationships.
More from Marshall Mcluhan
All quotes →A point of view can be a dangerous luxury when substituted for insight and understanding.
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In big industry new ideas are invited to rear their heads so they can be clobbered at once. The idea department of a big firm is a sort of lab for isolating dangerous viruses.
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The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.
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Faced with information overload, we have no alternative but pattern-recognition.
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The poet, the artist, the sleuth, whoever sharpens our perception tends to antisocial; rarely 'well adjusted,' he cannot go along with currents and trends.
Marshall McluhanRead
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