There are moments in our lives when we summon the courage to make choices that go against reason, against common sense and the wise counsel of people we trust. But we lean forward nonetheless because, despite all risks and rational argument, we believe that the path we are choosing is right and best thing to do. We refuse to be bystanders, even if we do not know exactly where our actions will lead.
Interpretation
This quote emphasizes the importance of courage in making difficult decisions that defy logic and advice from others.
Howard Schultz stresses that there are pivotal moments in life when individuals must embrace courage to make choices that may contradict reason or popular opinion. These choices, though risky and uncertain, are driven by a personal conviction that they are the right path. It highlights the value of taking action and not being passive, even in the face of doubt or unclear outcomes.
In practice
In a motivational speech about pursuing oneβs dreams against opposition.
The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.
The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared.
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
While their service is ending, our responsibility is just beginning!
In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee.
Let us be brave in the face of adversity.
Patriotism is not enough. I must have no hatred or bitterness towards any one.
There wasn't a game in the Eighties when you didn't get racial abuse as a black player.
War should be not a war of choice; it should be a war of necessity. And it should be a last resort.
Isil poses a threat to the people of Iraq and Syria, and the broader Middle East - including American citizens, personnel and facilities. If left unchecked, these terrorists could pose a growing threat beyond that region, including to the United States.
You should never let your fears prevent you from doing what you know is right.
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