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We make too much out of past performance, and it's very misleading to investors. It causes them to move money around. They buy a fund that's hot and then it turns cold as all hot funds eventually do. And then they get out. Well, buying at the high and selling at the low isn't going to leave you a satisfied shareholder, right?
John C. Bogle
ShareWTF𝕏

Interpretation

What this quote means

Past performance may mislead investors, leading to poor investment decisions.

John C. Bogle emphasizes the dangers of overvaluing past performance in investments. He argues that investors often make hasty decisions based on the recent success of a fund, only to find that the market fluctuates and their returns suffer as they buy high and sell low. This cycle ultimately leaves them dissatisfied with their investments.

Themes

InvestmentPerformanceMarketDecisionsSatisfaction

In practice

Example use cases

In a financial seminar, quoting Bogle can illustrate the importance of long-term investment strategies.

More from John C. Bogle

I would always advise young people to follow their star - not my star. They have to live their own life. If they decide they want to go into the investment business, do it, but make it a better business than it is today.
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When our financial system - essentially our money managers, marketers of investment products and stockbrokers - put up zero percent of the capital and assume zero percent of the risk yet receive fully 80% of the return, something has gone terribly wrong in our financial system.
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Entrepreneurs or international conglomerateurs, or large financial institutions buy or create mutual fund management companies to create a return on their own capital. It's capitalism at work, where the rewards tend to go to the managers rather than the investors.
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Net return is simply the gross return of your investment portfolio less the costs you incur. Keep your investment expenses low, for the tyranny of compounding costs can devastate the miracle of compounding returns.
John C. BogleRead
Investing is a virtuous habit best started as early as possible.
John C. BogleRead
Wise investors won't try to outsmart the market.
John C. BogleRead

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