I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
Interpretation
True worth isn't measured by wealth but by personal values.
This quote emphasizes that one's identity and self-worth should not be tied to financial status or material wealth. Howard Schultz expresses a belief that personal values and principles are far more important indicators of a person's character and success than the mere accumulation of wealth or being recognized among the wealthy elite.
In practice
During a speech about entrepreneurship, one could use this quote to inspire aspiring business owners to prioritize their values.
The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.
The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared.
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
While their service is ending, our responsibility is just beginning!
In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee.
Look at guys like Larry Bird and George Brett and John McEnroe; that's what they did in their careers. They all wanted to be the guy under the microscope late in the game or late in the match. So you just take on that know-how that that's part of your responsibility, and you learn that's what makes it exciting. That's what makes it fun!
I played for Santos at 16, and we had an excellent team, so it helped a lot. And then I played for Brazil at the Maracana against Argentina. So I get more experience. This was one year before the World Cup, and it made a lot of difference.
Most people have the opportunity of a lifetime flash right in front of them, and they fail to see it. A year later, they find out about it, after everyone else got rich.
In figure skating, you have four minutes to do your best. It's your time; you do your best.
Tut, tut β fame clearly isn't everything.
Sometimes you can be one of the best, but you don't accept that if you don't get the ring or win the Super Bowl. There's a lot of good teams between the Super Bowl winner and other teams. Once the Super Bowl is over, we lump everyone into the other 31, and that's not fair.
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