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It's never a good deal when only one party thinks it is.
Malcolm Forbes
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Interpretation

What this quote means

A mutually beneficial agreement requires both parties to perceive value in it.

This quote emphasizes that true agreements or deals must have a sense of fairness and mutual benefit. If only one side feels satisfied while the other does not, it indicates an imbalance that can lead to dissatisfaction and conflict, revealing the importance of equitable exchanges in relationships.

Themes

DealPartyExchangeBenefitRelationshipFairness

In practice

Example use cases

During a negotiation meeting to stress the importance of finding a middle ground.

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Quote by Malcolm Forbes | QuoteProject