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News networks giving a greater voice to viewers because the social web is so popular are like a chef on the Titanic who, seeing the looming iceberg and fleeing customers, figures ice is the future and starts making snow cones.
Randall Munroe
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Interpretation

What this quote means

The quote critiques media's misguided response to social trends instead of addressing serious issues.

Randall Munroe uses the metaphor of a chef on the Titanic neglecting the imminent danger of an iceberg while focusing on an irrelevant trend—making snow cones—to illustrate how news networks may prioritize viewer engagement over crucial reporting during significant crises. This reflects a broader criticism of how modern media can get sidetracked by popularity while ignoring pressing matters that require attention and responsibility.

Themes

MediaChangeResponsibilityTrendsCommunication

In practice

Example use cases

In a discussion about media ethics during a conference, one could use this quote to emphasize the importance of serious reporting.

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One of the nice things about the Internet is you can do a comic that's just for Ph.D. students, or for truck drivers, and you get to reach all of them without having to satisfy the other 99%.
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A million people can call the mountains a fiction, yet it need not trouble you as you stand atop them.
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Take wrong turns. Talk to strangers. Open unmarked doors. And if you see a group of people in a field, go find out what they are doing. Do things without always knowing how they'll turn out. You're curious and smart and bored, and all you see is the choice between working hard and slacking off. There are so many adventures that you miss because you're waiting to think of a plan. To find them, look for tiny interesting choices. And remember that you are always making up the future as you go.
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Things are rarely just crazy enough to work, but they're frequently just crazy enough to fail hilariously.
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I read comics and I did science, and never really put them together until I accidentally found myself in the middle of one.
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