To operate based on conviction and belief requires an acceptance that your actions could get you fired. This is different from pig-headed bravado, and it is different from putting the company at risk.
Simon SinekRead
Nike doesn't want to make products for everyone - they want to make products for champions.
Interpretation
What this quote means
Nike focuses on creating products specifically for high achievers rather than the general public.
This quote by Simon Sinek emphasizes Nike's strategic decision to target champions—those who are driven to succeed—rather than aiming to please everyone in the consumer market. It suggests that by honing in on the aspirations of top performers, Nike can innovate and create products that truly resonate with those who strive for excellence, promoting a culture of high achievement.
Themes
ChampionsSuccessMotivationExcellenceInnovation
In practice
Example use cases
This quote can inspire athletes during a motivational speech.
More from Simon Sinek
All quotes →The most basic human desire is to feel like you belong. Fitting in is important.
Simon SinekRead
Every company knows what they do _x000D_ Some know how they do it _x000D_ Very few know why
Simon SinekRead
Leaders don’t complain about what’s not working. Leaders celebrate what is working and work to amplify it.
Simon SinekRead
We can rationalize anything and easily quit on ourselves. Leadership is refusing to quit on others.
Simon SinekRead
The trick to balance is to not make sacrificing important things become the norm.
Simon SinekRead
Similar quotes
To really be conscious of how long the journey is, be patient, push yourself, persevere, and always be working on your craft while waiting for your break. That's what I'm still working on, having done this for 20 years now.
Mahershala AliRead
Most dreams die a slow death. They're conceived in a moment of passion, with the prospect of endless possibility, but often languish and are not pursued with the same heartfelt intensity as when first born. Slowly, subtly, a dream becomes elusive and ephemeral. People who've lost their own dreams become pessimists and cynics. They feel like the time and devotion spent on chasing their dreams were wasted. The emotional scars last forever.
Dean KarnazesRead
If you ask another competitor, they may tell you they felt very competitive towards me. But I can tell you that my biggest competition was myself. There's only so much you can do, right? There is only so much energy that one has. My focus was on how do I get the best out of myself.
Michelle KwanRead
I'm addicted to working. I mean, I have a list of 100 countries I want to play in. I'm basically killing myself by travelling so much, for no reason whatsoever.
Elton JohnRead
Progress comes to those who train and train; reliance on secret techniques will get you nowhere.
Morihei UeshibaRead
We are not sent into this world mainly to enjoy the loveliness therein, nor to sit us down in passive ease; no, we were sent here for action. The soul that seeks to do the will of God with a pure heart, fervently, does not yield to the lethargy of ease.
Dorothea DixRead