The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
David OgilvyRead
There is one catagory of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections.
Interpretation
Television commercials for presidential candidates can often be misleading and unregulated.
David Ogilvy highlights the lack of accountability in television advertising during presidential elections, suggesting that such commercials frequently resort to dishonesty without any oversight. This underscores the notion that political advertisements can be designed to manipulate public perception rather than inform it truthfully.
In practice
In a discussion about media ethics, you might reference Ogilvy's quote to emphasize the importance of truth in political advertising.
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
Our business is infested with idiots who try to impress by using pretentious jargon.
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
The best ideas come as jokes. Make your thinking as funny as possible.
Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.
Your proposal raises the greatest mischief that can befall my country. You could not have found a person to whom your schemes are more disagreeable. Let me conjure you then, if you have any regard for your country, concern for your self or posterity, or respect for me, to banish these thoughts from your mind, never communicate, as from yourself, or anyone else, a sentiment of the like nature.
There is too much disagreement for disagreement's sake. In a time of persistent challenges that still call into question our most sacred aspirations as a country, we cannot afford shallow callous divisiveness in our public debate.
Viewed as a means to the end of political freedom, economic arrangements are important because of their effect on the concentration or dispersion of power. The kind of economic organization that provides economic freedom directly, namely, competitive capitalism, also promotes political freedom because it separates economic power from political power and in this way enables the one to offset the other
We must try again to be alive to what the people of our country really long for in our national life: forgiveness and grace, maturity and wisdom. ...Our political leaders will know our priorities only if we tell them, again and again, and if those priorities begin to show up in the polls.
Where free unions and collective bargaining are forbidden, freedom is lost.
My view of democratic socialism builds on the success of many other countries around the world that have done a far better job than we have in protecting the needs of their working families, their elderly citizens, the children, the sick and the poor.
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