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The Photograph is an extended, loaded evidence — as if it caricatured not the figure of what it represents (quite the converse) but its very existence ... The Photograph then becomes a bizarre (i)medium(i), a new form of hallucination: false on the level of perception, true on the level of time: a temporal hallucination, so to speak, a modest (o)shared(i) hallucination (on the one hand 'it is not there,' on the other 'but it has indeed been'): a mad image, chafed by reality.
Roland Barthes
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Interpretation

What this quote means

The quote talks about photography as a complex medium that reflects both reality and illusion, capturing existence in a unique way.

Roland Barthes explores the nature of photography, suggesting that while a photograph may represent something that is no longer present, it holds a unique truth that transcends mere visual representation. He describes photography as both a medium of distorted reality and a reminder of the passage of time, making it a shared yet individual experience that can evoke deep emotional responses.

Themes

PhotographyRealityIllusionExistenceTime

In practice

Example use cases

During a photography exhibition, this quote can be used to introduce the complex relationship between photographs and reality.

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All those young photographers who are at work in the world, determined upon the capture of actuality, do not know that they are agents of Death.
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