The real source of market promise is not the wealthy few in the developing world, or even the3 emerging middle-income consumers. It is the billions of aspiring poor who are joining the market economy for the first time.
C. K. PrahaladRead
If we stop thinking of the poor as victims or as a burden and start recognizing them as resilient and creative entrepreneurs and value conscious consumers, a whole new world of opportunity will open up.
Interpretation
What this quote means
This quote emphasizes the importance of changing our perception of the poor from victims to innovative contributors.
C. K. Prahalad's quote urges us to shift our mindset about poverty, suggesting that instead of viewing the poor merely as victims needing aid, we should recognize their potential as entrepreneurs and consumers. By acknowledging their resilience and creativity, we can unlock new opportunities for economic growth and innovation, both for them and broader society.
Themes
PovertyOpportunityCreativityEntrepreneurshipMindset
In practice
Example use cases
This quote can be used in a community service speech to inspire volunteers to see the potential in those they are helping.
More from C. K. Prahalad
All quotes →If your aspirations are not greater than your resources, you’re not an entrepreneur.
C. K. PrahaladRead
Strategy is about stretching limited resources to fit ambitious aspirations.
C. K. PrahaladRead
Similar quotes
Perhaps middle-age is, or should be, a period of shedding shells; the shell of ambition, the shell of material accumulations and possessions, the shell of the ego.
Anne Morrow LindberghRead
If the amount of money going into the war economy were invested in landscape restoration, we would be in a far more positive position. It may get a little dire before we pull together, but I think when the prosperous nations, and in particular the U.S., realize they're wrecking their own kids' lives, there will be a mass change in value.
Kim Stanley RobinsonRead
I thought yesterday was the first day of the rest of my life but it turns out today is.
Steve MartinRead
A rebellion is not a revolution. It may ultimately lead to that end.
Bhagat SinghRead
To think that the new economy is over is like somebody in London in 1830 saying the entire industrial revolution is over because some textile manufacturers in Manchester went broke.
Alvin TofflerRead
If you are doing things the same way as two years ago, you are almost certainly doing them wrong.
John Harvey-JonesRead