Vogue always did stand for people's lives. I mean, a new dress doesn't get you anywhere; it's the life you're living in the dress, and the sort of life you had lived before, and what you will do in it later.
Diana VreelandRead
They said pret-a-porter will kill your name, and it saved me
Interpretation
The quote expresses how ready-to-wear fashion, initially seen as a threat, ultimately became a saving grace for the designer's legacy.
Pierre Cardin's quote reflects the transformative impact of prêt-à-porter (ready-to-wear) fashion on the fashion industry and his career. What was once perceived as a potential threat to the exclusivity and artistry of couture fashion turned out to be a pivotal strategy that broadened his audience and revitalized his brand, illustrating how innovation can lead to unexpected success.
In practice
During a fashion seminar, one might say this quote to illustrate the unexpected advantages of embracing change in the fashion industry.
Vogue always did stand for people's lives. I mean, a new dress doesn't get you anywhere; it's the life you're living in the dress, and the sort of life you had lived before, and what you will do in it later.
When you think of the blur of all the brands that are out there, the ones you believe in and the ones you remember, like Chanel and Armani, are the ones that stand for something. Fashion is about establishing an image that consumers can adapt to their own individuality. And it's an image that can change, that can evolve. It doesn't reinvent itself every two years.
It's not about what it looks like in the studio or on the runway. It's what it looks like on a real person that matters.
Clothes are status signifiers, and no matter how restrained, they always give you subtle symbols of what your values are.
You gotta have style to get up in the morning
You come first, the clothes later. Reinvent new combinations of what you already own. Be creative.
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