The problem with taking offense is that it's really hard to figure out what to do with it after you're done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
Seth GodinRead
The reason social media is so difficult for most organizations: It’s a process, not an event.
Interpretation
What this quote means
Social media requires ongoing effort and strategy rather than a one-time action.
Seth Godin emphasizes that successful engagement on social media demands consistent, long-term commitment and process development rather than treating it as a singular event. This perspective calls for organizations to understand the evolving nature of social media interactions and the need for continuous adaptation in their approach.
Themes
Social MediaProcessOrganizationCommitmentStrategy
In practice
Example use cases
This quote can be used in a presentation about effective marketing strategies in the digital age.
More from Seth Godin
All quotes →Not adding value is the same as taking it away.
Seth GodinRead
Excellence isn’t about meeting the spec, it’s about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if you’re good, you’ll reset that expectation again
Seth GodinRead
Living with doubt ... is almost always more profitable than living with certainty. _x000D_ People don't like doubt, so they pay money and give up opportunities to avoid it. _x000D_ Entrepreneurshi p is largely about living with doubt. If you need reassurance, you're giving up quite a bit to get it. On the other hand, if you can get in the habit of seeking out uncertainty, you'll have developed a great instinct.
Seth GodinRead
The danger of the Web is that you can go from idea to public announcement in under ten minutes.
Seth GodinRead
Art isn't only a painting. Art is anything that is creative, passionate and personal. Art is the unique work of a human being created to touch another. Art is created to have an impact, to change someone else.
Seth GodinRead
Similar quotes
We need to re-create boundaries. When you carry a digital gadget that creates a virtual link to the office, you need to create a virtual boundary that didn't exist before.
Daniel GolemanRead
Celtel established a mobile phone network in Africa at a time when investors told me that there was no market for mobile phones there.
Mo IbrahimRead
Tomorrow there will be no division to Europe and Asia. These are old concepts that would remain only on maps. Everything will be united. Companies will be united. It is a process of structures growing due to the technological progress.
Lech WalesaRead
Somehow in the last 100 years, every time there is a problem of getting more spectrum, there is a technology that comes along that solves that problem.
Martin CooperRead
Many of our own people here in this country do not ask about computers, telephones and television sets. They ask - when will we get a road to our village.
Thabo MbekiRead
Given that everyone's got a voice, it's the age of the democratisation of information through digital technology. That means women can rise up, and people of colour can rise up, and these stories are much more present to us. And that's great.
Tim MinchinRead