I think there is a serious corruption in the idea sold through advertising that you can attain spiritual peace through lifestyle and the notion of building your happiness from the outside-in by acquiring things . . . which if you think about it, is the essence of advertising
Interpretation
The quote critiques the idea that true happiness and spiritual peace can be achieved through material possessions and external factors.
Edward Norton highlights the deceptive nature of advertising, which promotes the notion that happiness and spiritual fulfillment can be acquired through consumerism. This perspective encourages individuals to seek inner peace and contentment not from material possessions, but from within, as relying on external acquisitions can lead to a hollow understanding of happiness.
In practice
During a discussion on the impact of consumer culture at a seminar.
Look, you've got a generation of people coming along who are going to form their own new relationship with the idea of supporting the causes that they care about or changing the world. And these people are not going to do it the way our parents do it.
I've observed over and over that people seem to get a much deeper sense of fulfillment out of something they've done as an act of service than out of the things they do for themselves.
Basically, I think 21st century conservation is moving toward preserving ecosystems by dealing with the needs of people.
I'm fascinated by the ways in which people express themselves, because their responses are often counter to what they're actually feeling. Like when they're frightened, they tend to freeze. When they're angry, it doesn't always come out as volume. There are wonderful contradictions in the way that people express their emotions.
Life, like poker has an element of risk. It shouldn't be avoided. It should be faced.
In drama, I think, the audience is a willing participant. It's suspending a certain kind of disbelief to try to get something out of a story.
'Tis a short sight to limit our faith in laws to those of gravity, of chemistry, of botany, and so forth. Those laws do not stop where our eyes lose them, but push the same geometry and chemistry up into the invisible plane of social and rational life, so that, look where we will, in a boy's game, or in the strifes of races, a perfect reaction, a perpetual judgment keeps watch and ward.
I have made my own choice, which is vegetarianism, but it's not the choice I'm imposing on anybody else.
Fame is a vapor, popularity an accident; the only earthly certainty is oblivion.
There is a common tendency to ignore the poor or to develop some rationalisation for the good fortune of the fortunate.
For that reason, let a prince have the credit of conquering and holding his state, the means will always be considered honest, and he will be praised by everybody because the vulgar are always taken by what a thing seems to be and by what comes of it; and in the world there are only the vulgar, for the few find a place there only when the many have no ground to rest on.
In any given society the authority of man over man runs in inverse proportion to the intellectual development of that society.
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