Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.
Philip KotlerRead
Today you have to run faster to stay in place.
Interpretation
What this quote means
In a rapidly evolving world, one must keep up with the pace of change just to maintain their current status.
This quote by Philip Kotler emphasizes the constant need for adaptation in a fast-paced environment. It suggests that merely trying to keep up with the competition or the demands of the world requires more effort and agility than ever before, indicating that without proactive measures, one might find themselves lagging behind.
Themes
ChangeAdaptationPaceCompetitionEffort
In practice
Example use cases
In a motivational speech about business strategies.
More from Philip Kotler
All quotes βMarketing is becoming a battle based on information than on sales power.
Philip KotlerRead
The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.
Philip KotlerRead
Marketing is a race without a finishing line
Philip KotlerRead
The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.
Philip KotlerRead
Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
Philip KotlerRead
Similar quotes
If you're in space on the way to Mars, and a conflict develops... you can't turn around and go back, because Earth is already gone on its orbit.
Julie PayetteRead
To exist is to adapt, and if one could not adapt, one died and made room for those who could.
Louis L'AmourRead
Global warming is a matter of national security. Will we live in a world where we must fight our neighbors for fresh water and food? Or will we take the lead now and leave to our children and grandchildren a world better off than the one we inherited from our parents?
Wesley ClarkRead
People are really rather afraid that this country might be rather swamped by people with a different culture.
Margaret ThatcherRead
Everything has changed, except our way of thinking.
Albert EinsteinRead
We must leave this terrifying place to-morrow and go searching for sunshine.
F. Scott FitzgeraldRead