Treat failure as a lesson on how not to approach achieving a goal, and then use that learning to improve your chances of success when you try again. Failure is only the end if you decide to stop.
Richard BransonRead
The true cost to the world of a burger is far greater than the money you hand over to buy it.
Interpretation
What this quote means
The impact of buying a burger exceeds its monetary cost, affecting the environment and society.
This quote by Richard Branson emphasizes that the purchase price of a burger does not reflect the broader implications of its production. It suggests that consumers need to consider the environmental degradation, animal welfare, and social costs associated with the food choices they make, rather than just the immediate financial transaction.
Themes
CostEnvironmentFoodConsumerImpactSociety
In practice
Example use cases
This quote can be used in a discussion about sustainable eating practices.
More from Richard Branson
All quotes βIt's a common misconception that money is every entrepreneur's metric for success. It's not, and nor should it be.
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Values cannot be speedily forgotten if it is inconvenient or commercially expedient. Values have to have meaning and longevity; otherwise they are valueless. You cannot embrace innovation up to a point or only sometimes. Branding demands commitment; commitment to continual re-invention; striking cords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.
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Please donβt get hung up on this question of whether you need to have experience in an industry before you launch your startup.
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What's the most critical factor in any business decision you'll ever have to make? Basically, it boils down to this question: If this all crashes, will it bring the whole house tumbling down like a pack of cards? One business matra remains embedded in my brain - protect the downside.
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