Usually when I start a new project there's a fear of the unknown; maybe it's a band I've never been in the studio with before. People are so different. It's almost like you need to go through the process, discover and unlock what it is that makes that band that band. And a lot of times they don't know it.
Interpretation
Venturing into new projects brings uncertainty, but it's a journey of exploration and discovery.
This quote by Rick Rubin emphasizes the inherent fear and uncertainty that accompany starting new projects, particularly in collaborative settings like music. It suggests that through the creative process, both the artist and the producer must explore and uncover the unique qualities of a band or group, highlighting the importance of discovery in artistic collaboration.
In practice
This quote could be shared during a team meeting to encourage creativity and embrace uncertainty in new projects.
I never decide if an idea is good or bad until I try it. So much of what gets in the way of things being good is thinking that we know. And the more that we can remove any baggage we're carrying with us, and just be in the moment, use our ears, and pay attention to what's happening, and just listen to the inner voice that directs us, the better.
I don't even know what a traditional producer is or does. I feel like the job is like being a coach, building good work habits and building trust. You want to get to a point where you can say anything and talk about anything. There needs to be a real connection.
I never made beats to make beats; I only made them when there was a record to make them for. That's one of the things that has changed in hip-hop that's made me like it less. It feels much more like it's a producer-driven medium, where there are all these tracks that are completely interchangeable.
I don't know what makes someone hip. The goal is artist achievement and the best work we can do with no limitation.
Everything I do, whether it's producing or signing an artist, always starts with the songs. When I'm listening, I'm looking for a balance that you could see in anything. Whether it's a great painting or a building or a sunset.
Everything happens kind of the way it's supposed to happen, and we just watch it unfold. And you can't control it. Looking back, you can't say, "I should've..." You didn't, and had you, the outcome would have been different.
Creativity is a natural extension of our enthusiasm.
In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.
Never say no to an idea - you never know how that idea will ignite another idea.
When anyone starts out to do something creative - especially if it seems a little unusual - they seek approval, often from those least inclined to give it. But a creative life cannot be sustained by approval, any more than it can be destroyed by criticism - you learn this as you go on.
Do you think of yourself as a creative personality? If you do, you are both fortunate and correct, in fact the beautiful truth is that everyone is creative and we all have the ability to develop our creative potential. It is wise to remember that the person who follows the crowd will get no further than the crowd. The person who walks the creative path is likely to find they are in places no one has ever been before.
Sometimes ideas are coming so fast that I have to stop doing one song to get another. But I don't forget the first one. If it works, it will always be there. It's like the truth: it will find you and lift you up. And if it ain't right, it will dissolve like sand on the beach.
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